Revealing differences: why measuring the nation’s wellbeing matters

Back in 2006 when he was the new leader of the opposition, David Cameron made a series of speeches laying out his vision of a new, more compassionate conservatism. This was the time of his famous “hug-a-hoodie” speech and his very photogenic visit to the Arctic. In amongst these ideas he started to talk about GWB – the general well-being of the nation. He went as far as saying: “Improving our society’s sense of well-being is, I believe, the central political challenge of our times”.

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